The main thing to note, however, is the 165W TDP for the GTX 980. The specifications of the new cards are outlined below, and discussed in greater detail over the page. After all, GPUs are incredibly power limited, so anything that improves efficiency also increases the headroom within a given power limit for more performance. Maxwell's focus is still efficiency above anything else, but it should still see a small performance increase over the GTX 780 and even the GTX 780 Ti. It's a bit of a mess, but them's the breaks. The Maxwell GTX 750 Ti launching into the product stack between Kepler GTX 600 products was confusing enough, but Nvidia is using this opportunity to skip a series in the desktop parts to bring them into closer alignment with the mobile parts, which have fallen out of sync due to previous rebranding strategies. If you're wondering what happened to the GTX 800 desktop series, the simple answer is that it's been skipped. You can read our three card launch day roundup of GTX 970 reviews right here, featuring ASUS, EVGA and MSI.Ī new GPU launch wouldn't be complete without some naming confusion to clear up. Coolers and clock speeds are thus liable to vary significantly between Nvidia's partners. The GTX 970, meanwhile, has reference specifications but is not launching with a true stock card or PCB. This review is focussed solely on the flagship GTX 980, with Nvidia having sampled us with a reference board. Today, Nvidia is launching not one but two new graphics cards the new flagship GTX 980 and the GTX 970, both of which are based on a brand new GPU, GM204, which Nvidia claims is not only the world's new most efficient GPU, but also the world's fastest. After all, GM107 was billed as the most efficient GPU ever built, and it had the numbers to prove it, with the GTX 750 Ti regularly marching the GTX 480 in performance but at a fraction of the power consumption.Īt the time, many people, including ourselves, stated that they couldn't wait to see what Maxwell could do when applied at the high end. This makes sense in an increasingly mobile market, and indeed it wasn't long at all before the same GM107 GPU as used in the GTX 750 Ti found itself in more power-constrained environments like notebooks. The reason was that efficiency and performance per watt had overtaken pure performance as the company's primary focus. The GTX 750 Ti was and still is a good card, but starting with such a low-end product was unheard of for a new Nvidia architectural launch until then. When Maxwell first launched, it marked a shift in Nvidia's launch strategy. UK price (as reviewed): MSRP £429 (inc VAT) Nvidia GeForce GTX 980 4GB Review Manufacturer: NVIDIA
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